Privacy Policy for Madrone Eagle
1. Introduction
At Madrone Eagle (“Company”, “we”, “our”, or “us”), accessible via madroneagle.com, we are fully committed to safeguarding your privacy and protecting the personal data you entrust to us. We understand the importance of privacy, and we process personal data in a lawful, fair, and transparent manner in accordance with applicable data protection laws, including the European Union General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). This Privacy Policy outlines how and why your personal data is collected, used, stored, and shared when you visit or interact with our website.
2. Scope of Policy and Data Controller Role
This Privacy Policy applies to all personal data collected or processed through our website, madroneagle.com.
Madrone Eagle is the data controller responsible for determining the purposes and means of processing your personal data. If you have any questions about this policy or how your data is handled, please contact us using the information provided in Section 13.
3. Categories of Personal Data Processed
We collect and process various categories of personal data depending on how you interact with our services:
a. Usage Data
This includes information about your interactions with our website, including IP address, browser type and version, pages visited, referral source, length of visit, timestamps, and other diagnostic data used for analytics and performance improvements.
b. Account Data
When you create an account or register with us, we collect information such as your full name, email address, physical address, phone number, and password.
c. Profile Data
Includes your preferences, purchase history, browsing behavior, wish lists, saved items, and product interests.
d. Communication Data
Includes your correspondence with our support team (such as emails or support tickets), feedback, and other messages exchanged with us.
e. Technical Data
Includes information about the devices you use to access madroneagle.com, such as device type, operating system, IP address, system configuration, browser type, and plug-ins.
f. Transaction Data
Includes details regarding payments made through our platform, transaction history, billing and shipping information, and payment method identifiers (e.g., last four digits of credit card).
g. Preference Data
Includes marketing and communication preferences, subscription settings, and your indicated interests in certain content, services, or promotions.
We collect this data either directly from you (e.g., when you fill out forms or make a purchase) or automatically through your use of our website.
4. Legal Bases for Processing
We process your personal data under the following lawful bases:
– Consent: Where you have given us clear permission to process your personal data.
– Contractual Necessity: To perform a contract or fulfill pre-contractual obligations at your request.
– Legitimate Interests: To improve our website, detect fraud, run analytics, and ensure the security of madroneagle.com.
– Legal Obligation: Where processing is required to comply with applicable legal and regulatory obligations.
5. Your Privacy Rights
Subject to applicable laws and regulations, you have the following rights regarding your personal data:
– Right of Access: You may request access to your personal data held by us.
– Right of Rectification: You have the right to request correction of inaccurate or incomplete data.
– Right to Erasure: You may request deletion of your personal data, subject to any legal retention obligations.
– Right to Restriction: You may request the limitation of processing under certain conditions.
– Right to Data Portability: You may request a copy of your data in a structured, commonly used, and machine-readable format.
– Right to Object: You may object to processing based on legitimate interest or direct marketing purposes.
To exercise these rights, please contact us using the details in Section 13.
6. Security Measures
We take appropriate technical and organizational measures to protect your personal data, including:
– Data encryption during transmission and at rest.
– Strict access controls on systems handling personal data.
– Regular backups and secure storage.
– Employee training in data protection and privacy best practices.
– Monitoring and logging of system access to detect unauthorized activity.
Despite our efforts, no data transmission or storage can be guaranteed as 100% secure.
7. International Data Transfers
If your personal data is transferred outside the country in which you are located, such transfers are made in compliance with relevant data protection laws. For data transfers outside the European Economic Area (EEA), we utilize appropriate safeguards such as European Commission-approved Standard Contractual Clauses or other lawful mechanisms to protect your data.
8. Data Retention
We retain your personal data only for as long as necessary for the purposes for which it was collected, and to comply with legal, tax, accounting, or regulatory requirements. Retention periods vary depending on the type of data:
– Account and profile data: Retained for as long as your account remains active.
– Transaction data: Retained for up to 7 years due to financial and legal obligations.
– Communication data: Retained for a maximum of 3 years for service improvement and legal purposes.
– Usage and technical data: Retained for analytics purposes for up to 2 years.
– Marketing preference data: Retained until you withdraw your consent or update your preferences.
After the applicable retention period, personal data will be securely deleted or anonymized.
9. Cookie Policy
We use cookies and similar tracking technologies to enhance your experience on madroneagle.com. Cookies are small text files placed on your device that help us analyze site usage, store user preferences, and support functionality.
Types of cookies we use:
– Essential Cookies: Required for the basic functioning of the site.
– Functional Cookies: Enable personalization and enhanced functionality.
– Analytics Cookies: Help us understand how visitors interact with the website.
– Performance Cookies: Improve site performance and user interface responsiveness.
You may disable some or all cookies through your browser settings; however, doing so may impact your experience on the site.
10. Cookie Management and Compliance
We provide a cookie consent mechanism that enables you to control your cookie preferences in accordance with GDPR and CCPA requirements. Upon your first visit, you will be presented with a clear option to accept or customize cookie settings. You may modify your preferences at any time via our cookie management interface.
For California residents, we honor Do Not Sell My Personal Information requests and do not knowingly sell your data. You may submit such requests using the contact information provided below.
11. Children’s Privacy
Madroneagle.com is not directed at children under the age of 13, and we do not knowingly collect or process personal data from anyone under this age. If we become aware that personal data from a child under 13 has been collected, we will take appropriate steps to delete such information promptly. If you believe we may have collected personal data from a child under 13, please contact us immediately.
12. Policy Updates
We may update this Privacy Policy periodically to reflect changes in our practices, technologies, legal requirements, or other operational reasons. When we make material updates, we will take appropriate measures to inform you by email or by posting a notice on the website. You are encouraged to review this policy regularly to stay informed about how we are protecting your personal data.
13. Contact Us
If you have any questions, concerns, or requests related to this Privacy Policy or our data processing practices, please contact us at:
Privacy Team
Madrone Eagle
Email: [email protected]
We are committed to complying with applicable data protection laws and addressing your privacy concerns responsibly and promptly.