Privacy Policy for madroneagle.com
1. Introduction
At Madrone Eagle (“we,” “our,” or “us”), we are firmly committed to safeguarding the privacy and personal data of our users and visitors. This Privacy Policy outlines how we collect, process, store, and protect your personal information when you interact with our website, madroneagle.com. We handle all personal data responsibly, ethically, and in compliance with applicable data privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Our approach prioritizes your privacy, placing transparency, integrity, and accountability at the forefront of our data practices.
2. Scope of Policy and Data Controller Role
This Privacy Policy applies to all personal data collected through madroneagle.com and related digital properties owned or operated by Madrone Eagle. For the purposes of applicable data protection legislation, Madrone Eagle serves as the Data Controller for the personal data you provide through madroneagle.com.
If you have any questions or concerns about data processing or this Policy, you may contact us at [email protected].
3. Categories of Personal Data Processed
We collect and process various categories of personal data to enhance user experience, fulfill contractual obligations, and ensure regulatory compliance:
a) Usage Data
Includes information on how you use our site, such as browser type and version, IP address, geographical location, referral source, entry and exit pages, session duration, page interaction data, and navigation paths.
b) Account Data
Includes information necessary for creating and managing an account, such as full name, billing and shipping addresses, email address, phone number, and login credentials.
c) Profile Data
Encompasses behavioral and demographic information you may provide, including your purchase history, user preferences, saved items, interests, and browsing behaviors.
d) Communication Data
Captures the content, subject matter, sender and recipient details, and metadata associated with your communications with us (e.g., contact forms, emails, support inquiries).
e) Technical Data
Includes details about the device you use to access our services, such as device model, operating system, browser configuration, device identifiers, screen resolution, and plugin usage.
f) Transaction Data
Related to purchases or financial transactions made through madroneagle.com, including payment method, invoicing details, shipping information, and transaction records (note: payment processing is performed via secure third-party providers).
g) Preference Data
Covers your opt-in or opt-out decisions regarding marketing communications, consent preferences, feature usage, language selections, and other personalization settings.
4. Legal Bases for Processing
We process personal data in accordance with lawful bases under the GDPR and CCPA, including:
– Consent: Where you have explicitly granted permission for specific data uses (e.g., for marketing purposes).
– Contract: When data is necessary to fulfill a contract with you or to take steps at your request prior to entering into a contract.
– Legitimate Interest: To support operational functions, improve website performance, detect security threats, and deliver relevant content, as long as those interests are not overridden by your data protection rights.
– Legal Obligation: When processing is required for compliance with a legal or regulatory requirement.
5. Your Data Protection Rights
Under applicable laws, particularly the GDPR and CCPA, you have the following rights:
– Right to Access: Request confirmation as to whether we process your data and obtain a copy of your personal information.
– Right to Rectification: Request corrections or updates to your data to ensure it is accurate and complete.
– Right to Erasure: Request deletion of your personal information where it is no longer necessary for the purposes collected, subject to legal obligations.
– Right to Restriction: Request limitation of our processing under certain conditions.
– Right to Data Portability: Request transfer of your personal data to another organization or directly to you, where technically feasible.
– Right to Object: Object to the processing of your data for direct marketing or based on legitimate interests.
– Opt-Out Rights (CCPA): California residents have the right to opt out of the sale of personal data and request details on data sold or disclosed for business purposes.
You may exercise these rights by contacting us at [email protected].
6. Security Measures
We implement technical, organizational, and administrative safeguards to ensure the confidentiality, integrity, and availability of your personal data. These measures include:
– Encryption of data in transit and at rest
– Access controls and user authentication systems
– Routine data backups and disaster recovery plans
– Internal data protection training for staff
– Continuous monitoring for potential threats or breaches
Despite our commitment to best-in-class security, no system can be entirely impenetrable. Users should also take precautions to protect their own credentials and devices.
7. International Data Transfers
Your personal data may be stored or processed in jurisdictions outside of your country, including countries that may not offer the same level of data protection. Where such transfers occur, we employ appropriate safeguards to protect your personal data, such as:
– Standard Contractual Clauses approved by the European Commission
– Binding Corporate Rules (if applicable)
– Data processing agreements with downstream processors
By using madroneagle.com, you acknowledge that your data may be transferred outside your jurisdiction with due protections in place.
8. Data Retention
We retain personal data only for as long as necessary for the purposes outlined in this policy:
– Account and Profile Data: Retained for the duration of your active engagement with our site and up to 36 months after inactivity.
– Transaction Data: Maintained for a minimum of 7 years for accounting and compliance purposes.
– Communication Records: Stored for up to 24 months for customer service quality and legal obligations.
– Analytics and Usage Data: Aggregated and anonymized for long-term use; raw data retained no longer than 26 months.
– Marketing Preferences: Stored until you withdraw your consent or for up to 5 years following last interaction.
9. Cookie Policy
Our website uses cookies and similar tracking technologies to enhance performance and user experience. These may include:
– Essential Cookies: Necessary for website functionality and secure login.
– Functional Cookies: Enable personalization, such as remembering user preferences or login state.
– Analytics Cookies: Collect aggregated statistics on website usage to support optimization.
– Performance Cookies: Monitor interaction patterns, page load speeds, and error diagnostics.
Some cookies are set by third-party service providers.
10. Cookie Management & Compliance
As required under GDPR and CCPA, you may manage your cookie preferences at any time through our cookie consent management tool available on madroneagle.com. You may also adjust browser settings to block or delete cookies. Opting out of certain cookies may impact your experience on our website.
We also honor browser-based global privacy controls where agreed under CCPA.
11. Children’s Privacy
Our services are not intended for children under the age of 13. We do not knowingly collect or solicit personal data from individuals in this age group. If we learn that personal information has been collected from a child under 13 without verified parental consent, we will delete that information promptly. If you believe we may have collected such data, please contact us at [email protected].
12. Policy Updates & Notifications
We may revise this Privacy Policy from time to time in response to changing legal, operational, or technological requirements. Any material changes will be communicated via prominent notification on madroneagle.com and, where applicable, through direct contact using your account information or email address.
We encourage users to review this page periodically to remain informed of our data practices.
13. Contact Us
If you have any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact us at:
Email: [email protected]
Website: https://madroneagle.com
We are committed to resolving complaints and maintaining full compliance with global data protection frameworks. If you believe your rights under GDPR, CCPA, or applicable privacy laws have been violated, you also have a right to lodge a complaint with your local supervisory authority.
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Madrone Eagle is dedicated to full compliance with privacy regulations and to protecting the trust of our users. For any privacy-related queries or rights requests, please reach out directly via [email protected].